Various campaigns for Deutsche Telekom

Agency: DDB Hamburg

Team: Hans Albers (CCO), Janna Krupinski (CD), Judith Müller (AD), Nikolai Baradoy (CW), Vera Hanke (CW)

With "Erleben was verbindet" (english "Memorable moments to share") in 2008, Deutsche Telekom introduced this new brand slogan for all their sub brands such as T-Mobile, T-Home, T-Systems, etc. Uniting them with one holistic brand thought and umbrella concept for all media channels and key markets. Sharing the most memorable moments is a very human desire and therefore a perfect mission for an international communication provider like Deutsche Telekom.

Not only voted by thousands of deeply moved Germans as their favourite TVC campaign of the year but also by the jury of the Art Directors Club Germany, awarding it silver and bronze.